San Diego Comic Con 2017 – Why Hotels Should Partner With Vloggers, Bloggers #SDCC
As I stated in my 2012 blog post called
“Since 2009 Zennie62Media, ran by this video-blogger, has developed a content-marketing-based method of promoting hotels as an event is being covered. Zennie62Media has successfully employed this approach in its annual coverage of International CES Las Vegas, The NFL Draft, and San Diego Comic Con.
It brings a lot exposure to the hotel brand, as the blogger, or in my case video-blogger, is making content that features it, and as it’s just for the price of a few room nights, the resulting exposure lasts years beyond the period of the convention or event that was covered. ”
That in itself explains why San Diego Hotels should partner with bloggers and vloggers (or one who is both, like me).
And as I wrote then…”This hotel promotion approach works best for big events, like CES Las Vegas, the NAB Show Las Vegas, Comic Con in San Diego, The Oscars or The Grammys, or The Super Bowl or the NFL Draft.
What the hotel marketer has to understand is that person or persons, and the hotel, is sponsoring the blogger, giving the person a room for multiple nights, in exchange for getting the hotel’s name associated with coverage about the event during that period when the event is “hot:” searched for so much that it’s a top trend.
What the blogger has to understand is that he or she must be careful to represent the sponsor well. That means avoiding the production of content that could be damaging to the hotel brand. After all, the blogger essentially works for the hotel brand once the engagement is secured.”
So, what are hotel managers waiting for? Find those partnerships, and let her rip with the vlogs and blogs. And sign up Zennie62 on YouTube – 8th year credentialed for San Diego Comic Con!